Corporate Identity, Branding
Electronic company Chief Tech wanted an edge in the Chinese market. Wanting to differentiate itself as a modern and pioneering company, Chief Tech desired a new brand strategy in order to find the best talent and expand its business.
Modern, innovative yet sentimentally Chinese – these were the words we wanted Chief Tech’s new brand strategy to communicate. A figure 88, a popular symbol representing good fortune in Chinese culture was used as a key part of the brand’s new image. Combined with a green and brown colour pallet resembling a mother board, Chief Tech’s new identity was tech savvy yet connected with the Chinese market.