Corporate Identity, Branding, Graphic Design
A shoe brand located in Estonia from the 90s, NS King wanted to increase sales and stand out from the market. A family oriented company, the shoe brand needed a new identity to make its mark in the crowd and attract new customers.
The rebranding process involved in depth market research and brand analysis. A family-friendly yet funky and memorable brand image was created which would be enjoyed by parents and children alike. A vivid and eye-catching grey and yellow checkered pattern along with bright rainbow colours became a key part of the newly revived NS King look.