Art Direction, Website Design & Development, Packaging Design
Purepak specialises in the packaging and labelling of nuts, seeds, dried fruits and other small edibles. A no nonsense brand with a straightforward and approachable service, their brand identity would benefit from a simple, dynamic and vibrant look.
With Purepak, we wanted to go back to basics. Not wanting to overshadow the high quality content of the packages, we stuck to a sophisticated yet vibrant look which mimicked the laid back and effortlessly chic lifestyle of Los Angeles, California. The earthy green colour used in the logo was easy on the eyes and reflected the healthy foods they usually package for their clients.