![](https://www.goodsasha.com/wp-content/uploads/2018/01/Screen-Shot-2018-01-27-at-5.44.15-PM.png)
![](https://www.goodsasha.com/wp-content/uploads/2018/01/lighting-for-receiption-1.jpg)
Client
Chief Tech
Services
Corporate Identity, Branding
Their Story
Electronic company Chief Tech wanted an edge in the Chinese market. Wanting to differentiate itself as a modern and pioneering company, Chief Tech desired a new brand strategy in order to find the best talent and expand its business.
Our Story
Modern, innovative yet sentimentally Chinese – these were the words we wanted Chief Tech’s new brand strategy to communicate. A figure 88, a popular symbol representing good fortune in Chinese culture was used as a key part of the brand’s new image. Combined with a green and brown colour pallet resembling a mother board, Chief Tech’s new identity was tech savvy yet connected with the Chinese market.
Identity
![](https://www.goodsasha.com/wp-content/uploads/2018/01/CHT_0023.jpg)
![](https://www.goodsasha.com/wp-content/uploads/2018/01/CHT_0009.jpg)
Applications
![](https://www.goodsasha.com/wp-content/uploads/2018/01/dt1.jpg-copy.jpg)
![](https://www.goodsasha.com/wp-content/uploads/2018/01/CT-001.jpg)