![](https://www.goodsasha.com/wp-content/uploads/2018/01/Screen-Shot-2018-01-27-at-5.14.27-PM.png)
Client
NS King
Services
Corporate Identity, Branding, Graphic Design
Their Story
A shoe brand located in Estonia from the 90s, NS King wanted to increase sales and stand out from the market. A family oriented company, the shoe brand needed a new identity to make its mark in the crowd and attract new customers.
Our Story
The rebranding process involved in depth market research and brand analysis. A family-friendly yet funky and memorable brand image was created which would be enjoyed by parents and children alike. A vivid and eye-catching grey and yellow checkered pattern along with bright rainbow colours became a key part of the newly revived NS King look.
Identity
![](https://www.goodsasha.com/wp-content/uploads/2018/01/OLG_0071.jpg)
![](https://www.goodsasha.com/wp-content/uploads/2018/02/sasha-present.221-copy.jpg)
Applications
![](https://www.goodsasha.com/wp-content/uploads/2018/02/NS-GOOD-0006.jpg)
![](https://www.goodsasha.com/wp-content/uploads/2018/01/IMG_0901.jpg)
![](https://www.goodsasha.com/wp-content/uploads/2018/01/IMG_8400.jpg)
![](https://www.goodsasha.com/wp-content/uploads/2018/01/IMG_1351.jpg)